Luiz Gonzaga dos Santos Filho, MBA

Welcome to my admittedly verbose resume! For a more concise one please visit my LinkedIn profile.

A people first geek with 21+ years of building quality software and engaged teams in different countries and company sizes.

I focus on scaling organizations with efficient and low touch processes.

I'm continually adding to my thousands of hours of learning, and I love sharing what I know. Feel free to check some of my testimonials and recommendations on my LinkedIn and Topmate profiles.


Software Engineering

Managed several teams and charters in the Enterprise org:

  • Responsible for key Enterprise metrics and projects, unlocking millions of dollar in revenue
  • Responsible for key products like SkillSets, Employability and Admin experience
  • Created a new operational process for the org, increasing operational health metrics
  • Measurably improved "bus factor" in the team (knowledge distribution and component ownership)
  • Improved team's processes for better remote-first practices and more efficient collaboration with other teams and stakeholders

Organizational contributions:

  • Above average interview count
  • Mentored a Senior Engineer towards becoming an Engineering Manager
  • Created an engineering-wide policy, increasing inclusiveness and belonging
  • Volunteered in the DE&I squad, helping come up and drive many of the org-wide goals taken in the area
  • Improved our Postmortem process, automating and reducing high touch-points, enabling better accountability, metrics and easier knowledge sharing within the company
  • Reduced context switching, improved documentation and efficiency for cross functional collaboration in Enterprise org's biggest cross-functional internal forum
  • Proposed measurable improvements for other orgs (Recruiting and IT), increasing the hiring pipeline throughput and diversity
  • Proposed and implemented an engineering-wide "Going off-call" policy, increasing inclusiveness and belonging
  • Became a certified Cultural Competences for Teams instructor, increasing inclusiveness and diversity awareness to the many hundreds of employees that took the training.
  • Part of the Software Development Manager Peer Advisory board, helping new managers onboard and be successful in the company
  • Promoted to Software Development Manager III

Amazon Payments

  • Team owning 2 charters (International Expansion integrations and Payment on Delivery)
  • Delivered (Amazon Turkey) payments integration. This multi-year project involved weekly collaboration and coordination with different teams, roles, partners, vendors in different countries.
  • First team to start PSD2 work that enabled Amazon to stay complaint in Europe (SEPA DD)

AWS Route53

  • Started a team from scratch, hiring 7 engineers
  • Responsible for maintaining existing and building new generations of different Route53's User Experience (Consoles) with measurable operational, accessibility and usability improvements.
  • Owned 5 different products in 2 different tech stacks, serving different sub- orgs with different stakeholders.
  • Launched two world-wide projects and expanded our presence to multiple new partitions and regions.
  • Improved Route53 org's sourcing efficiency by ~32% and our candidate diversity by ~11%.

Moved back to Germany and Brandwatch. After 8 months, I have become the team lead.

  • Worked on existing and new features on their main product (Analytics)
  • Wrote a script to perform a massive refactor (thousands of files) to update a ~5 year old jQuery codebase (with several breaking changes) to the latest version, improving bundle size, patching security vulnerabilities, improving performance on some DOM operations and enabling new jQuery features for the team to use
  • Tracking overall progress of the team and removing blockers
  • Helping the PM with Scrum ceremonies and prioritization
  • Having local, more frequent 1-1s with the team

Hired by the awesome remote company X-Team to help researching, planning and developing the next phase of X-Labs (their open source initiative) and other internal projects involving IndexedDB. Great team, expert people, cool tech and tools.

DataEasy provides different solutions for end-to-end electronic document process management and automation. It has Brazil's biggest private and government organizations as their clients.

Technical contributions:

  • Managed 5 teams and 4 charters (all their products)
  • Hired for a new team from scratch (5 engineers and 1 Business Analyst)
  • Migrated the company's infrastructure to Git and Github
  • Implement Semantic Versioning to all products in the company
  • Implemented the company's first automated release script
  • Create their first CI pipeline with Jenkins and Github
  • Introduced Slack to the company and create a set of ChatOps commands to manage releases
  • The points above enabled me to introduce the concept of "DevOps" in the company, enabling engineers to prep releases on their own with confidence and efficiency, enabling IT department (previously preparing the releases) to stay small and lean
  • Introduced advanced monitoring in our applications (New Relic)

Organizational contributions:

  • Created "Funky Fridays": bi-weekly innovation/learning days where employees could experiment with new technologies and solutions, prepare a tech talk for the company, etc
  • Documented all process in the engineering department in BPMN and presented to all employees. That tacit knowledge was now documented and allowed us to identify rooms for improvement, enabling employees to also think about improvements and to better understand the organization in general, facilitating career growth and hence retention
  • Collaborated with local University and had a few senior engineers join me in automated tests course provided by top professors. This combined with the above allowed us to streamline our testing cycles, reducing a big bottleneck in our release cycle
  • Helped choose a new ticketing system for the company

Founded and ran the first Javascript user group of the state.

  • Workshops planning and organizing
  • Presenting talks
  • Community moderation
  • Website creation and maintenance,

SENAC is the largest agency for professional education in Brazil, present in more than 1800 cities. This was a short job as a consultant on new web technologies and architectures to aid their team and organization towards a more robust and modern system architecture, developer happiness and productivity.

Worked on existing and new features on their main product (Analytics). Wrote a simple codemod to organize and format files, reducing future diff sizes and improving readability of the entire codebase.

Worked as frontend-focused full stack engineer.

  • Developed RESTful APIs, and their main MVC application.
  • Created the company's first automated deploy script.
  • Sped up the app's performance by minimizing the amount of network calls, introducing tools to minimize source code, removing dead code, downsampling raster images, etc.
  • Improved the app's UX and performance in high resolution displays by drawing icons in pure CSS, converting images to vectors (SVG), etc.

Became the Frontend Team Lead. Additional responsibilities:

  • Responsible for the team's conventions, refactorings, architectural decisions and app performance improvements.
  • Responsible for training team members and new hires.
  • Worked as full stack engineer on "HR Net": the State's human resources web application responsible for payments, vacations, contracts, leaves, etc
  • Proposed and added several performance, usability and accessibility improvements, impacting hundreds of thousands of daily users
  • Became a Certified Java Programmer

Interagi and DR were where I had my internships - 6 months each.

  • At Interagi, I developed CRUD applications in PHP, MySQL and HTML and some image processing via PHP
  • At DR Sistemas, I developed an application for the public law sector. Responsible for collecting specs from Business and implementing them in Java

Some companies I have consulted for:

Vega Sistemas, Goiânia, Brazil — Consultancy on migrating a desktop application to web platform. Tech, tools and paradigms shift.

SENAC Goiás, Goiânia, Brazil — Consultancy on web development, best practices, productivity tools, agile methodologies and comparison of dynamic versus compiled languages.

Federal University of Goiás — Development of the Public contest (Vestibular) system and website.

As a speaker or instructor

26 Oct 2018Berlin, Germany
Debugging Complex Things
03 Mar 2017Berlin, Germany
EuroStaff Group
Debugging Complex Things
08 Nov 2016Berlin, Germany
Debugging Complex Things
18 Feb 2016Goiânia, Brazil
DataEasy Ltda
"Areas of Responsibility Model"
05 Feb 2016Goiânia, Brazil
DataEasy Ltda
"SMART Goals"
20 Nov 2015Goiânia, Brazil
DataEasy Ltda
"12 Factor Apps"
30 Oct 2015Goiânia, Brazil
DataEasy Ltda
"Developing Peopleware"
17 Oct 2015Goiânia, Brazil
IV JoinCommunity
"Developing Peopleware"
17 Oct 2015Goiânia, Brazil
IV JoinCommunity
"IoT: Introducing Tessel"
16 Sep 2015Goiânia, Brazil
GOJS 7min.js
01 Sep 2015Goiânia, Brazil
Federal University of Goiás
"Developing a career"
14 Ago 2015Goiânia, Brazil
Pontifical Catholic University of Goiás
"Developing Peopleware"
08 Jun 2015Goiânia, Brazil
Federal University of Goiás
"Programming Languages"
20 Mar 2015Goiânia, Brazil
Federal University of Goiás
"Software Engineering at DataEasy"
31 May 2014Goiânia, Brazil
III Join Community
"Modern JS: from Coder to Shareholder"
29 Mar 2014Goiânia, Brazil
I Workshop GOJS
"Javascript Promises"
Jul 2014Goiânia, Brazil
DataEasy Brown Bag Sessions
"Introduction to Agile Methodologies"
"Git & GitHub basics"
14 Nov 2013Goiânia, Brazil
Absolut Software -
"Cultural Intelligence and the Connection Economy"
17 and 18 Feb 2011Goiânia, Brazil
"How tango can make you a better (business) man"
09 Apr 2011Itapuranga, Brazil
I LatAm Free Software Installation Festival (FLISOL)
"Entrepreneurship with free software"
Ago 2011Goiânia, Brazil
Computer, Electrical and Civil Engineering graduation
Graduation Ceremony Speech
Ago 2009Goiânia, Brazil
VI Goiás Forum of Free Software (FGSL)
"Introduction to Ruby Language"
June 2009Goiânia, Brazil
Goiás State Government
LibreOffice instructor

Volunteer Work

Volunteer work ignited in me the caring for people: be them the ones we are the doing the work for, or my colleagues. It also taught me to value and dedicate my time for something else than money, for something that would do (or be) good for someone besides myself.

You can check my open source contributions at

2014; 2015Goiânia, Brazil
Join Community
Co-organizer & speaker
JavascriptNodeTalksCommunity eventsLeadershipCareer
2012; 2014Goiânia, Brazil
Napoleon Hill Institute's Master Mind
Lead auxiliary instructor
LeadershipPublic SpeakingCoachingEffective CommunicationTime managing
2008 – 2011Goiânia, Brazil
Grupo Arte Nascente (GAN)
Actor & Web Developer
PHPNGOArtTheaterCommunicationNon-for profit
2006 – 2015Goiânia, Brazil
Zapt Arteatral
Actor, Web Developer, President, Artistic Director & Communication Coordinator
PHPArtTheaterCommunicationNon-for profit
2007 – 2009Goiânia, Brazil
AIESEC Brazil / GO
Marketing, Communication & Information Management teams
MarketingPublic RelationsExternal CommunicationInternal Communication
2000 – 2008Goiânia, Brazil
Mocidade Espírita André Luiz
Coordinator, Speaker & Member


Business Process Management, MBADec 2017IT Management Institute (IGTI)Brazil
Computer Engineering, BachelorJun 2011Federal University of GoiásBrazilExtra studies on Software EngineeringRelative average grade: 85%
Computer Science, Visiting Student2010/1Saint Mary's UniversityCanada2nd round on Trumped CompetitionEmerging Leaders of America Scholarship

Relevant courses or specializations taken32 courses on software, entrepreneurship, leadership and self development with a total of ~1278 hours

Foundations of Cybersecurity
Google; 80h — Feb 2024
Generative AI for Leaders
Vanderbilt University; 15h — Jan 2024
Prompt Engineering Specialization
Vanderbilt University; 80h — Dec 2023
Machine Learning Specialization
Stanford University; 80h — Nov 2023
Inclusive Leadership: The Power of Workplace Diversity
University of Colorado; 60h — Oct 2021
Developing on AWS
AWS Training Center; 32h — May 2020
Architecting on AWS
AWS Training Center; 32h — April 2020
DevSecOps on AWS
AWS Training Center; 32h — Feb 2020
Search Inside Yourself Leadership Program
SYILI, LEAD & Google; 15h — Sep 2016
React.js with Flux
FrontendMasters; 4.5h — Jun 2016
Kick Off Koa.js
NodeSchool; 4h — Oct 2015
Learn Sass
NodeSchool; 2h — Sep 2015
Learn Generators
NodeSchool; 1h — Sep 2015
WebRTC Fundamentals
PluralSight; 1.66h — Aug 2015
Level DB
NodeSchool; 4h — Apr 2015
Business Process Management (BPM)
BP Company; 16h; 16h — 2014
Freetest (TMMi based)
Federal University of Goiás; 100h — 2014
Startup Engineering
Stanford / Coursera; 70h — 2013
Projects on Carbon Credits
Eficiência Institute; 20h — 2012
Leadership, Interpersonal Intelligence and Effective Communication
Napoleon Hill Institute's Master Mind; 48h — 2011
Empretec Seminar
SEBRAE; 60h — 2011
Immersion Behavior Driven Development
e-Genial; 12h — 2010
Immersion Ruby on Rails
e-Genial; 12h — 2010
Java Web
SENAI FATESG; 95h — 2007
Software Development Process
Government School; 40h — 2007
Linux (basic, intermediate, advanced)
3Way Networks; 40h — 2006
Web accessibility; XSLT; Tableless
Atípico; 20h — 2005
Information Systems workshop
UFG; 32h — 2004
Advanced Adobe Flash and Actionscript
SENAC; 56h — 2004
Graphic Projects workshop
SENAC; 4h — 2003
Web Design
SENAC; 120h — 2002
Programming logic
SENAC; 90h — 2001-2002

Relevant events attended27 events on technology and entrepreneurship in different cities and countries

Seattle, USA; 16-19 Apr 2019
AWS Console Unconf
Seattle, USA; 29-30 Jan 2019
Web Summit
Lisbon, Portugal; 7-10 Nov 2016
CodeMotion Conf
Berlin, Germany; 24-25 Oct 2016
TEDx Goiânia
Goiânia, Brazil; 21 Oct 2015
4th Join Community
Goiânia, Brazil; 16-17 Oct 2015
AndYet Conf
Richland, USA; 06-08 Oct 2015
Google Developers Group DevFest 2014
Goiânia, Brazil; 17 Sep 2014
3rd Join Community
Goiânia, Brazil; 30-31 Mai 2014
Analyzing network vulnerabilities
Goiânia, Brazil; 26 Apr 2014
19th Convendas (Sales congress)
Goiânia, Brazil; 15 Mar 2014
Berlin, Germany; 14-15 Sep 2013
Berlin, Germany; 12 Sep 2013
Ruby Conf Brazil
São Paulo, Brazil; 3-4 Nov 2011
International Conf of Innovative Cities
Curitiba, Brazil; 17-20 Mai 2011
I LatAm Free Software Installation Festival
Itapuranga, Brazil; 9 Apr 2011
X Software Engineering Journey of Goiás
Goiânia, Brazil; 24, 25 Sep 2010
VIII Software Engineering Journey of Goiás
Goiânia, Brazil; 3,4 Oct 2008
I IT Governance Seminar
Goiânia, Brazil; 31 Mar 2008
Java: JEDI Initiative
Goiânia, Brazil; Sep 2007
II Goiás Forum of Free Software
Goiânia, Brazil; 1 Oct 2005
IBM: Migrating and developing for Linux
Goiânia, Brazil; 18 May 2005
I LatAm Free Software Installation Festival
Goiânia, Brazil; 2 Apr 2005
I Electric and Computer Engineering Week
Goiânia, Brazil; 8-12 Nov 2004
II Java Gyn
Goiânia, Brazil; 15 July 2004
IX Web Design Meeting
Brasília, Brazil; 15 Jul 2004
I National IT Congress
Goiânia, Brazil; May 2004

Certifications and Noteworthy achievements

AWS Certified Cloud Practitioner; Nov 2018"MasterMind Commender and Class' Name" title on MasterMind training in Leadership, Interpersonal Intelligence and Effective Communication; 2011"Best presentation" prize on MasterMind training in Leadership, Interpersonal Intelligence and Effective Communication; 2011"Self Overcoming" prize on Empretec Entrepreneurship Seminar; 2011IELTS (International English Language Testing System), 8 points in 2017 (89%)KITE (Kaplan International Tools for English), C2 Level - Proficient (564 points) in 2015TOEFL (Test of English as a Foreign Language), 108 points in 2011 (90%); 103 points in 2009 (86%)Sun Certified Java Programmer (SCJP) for the Java 5 Platform; 2008


German & SpanishBasic

(The not so) Off topicsSome other things that help shaping the professional I am

Relevant content

Software Development23 books on programming languages, techniques and tools

Shape Up: Stop Running in Circles and Ship Work that Matters
Ryan Singer
Mastering Vim
Jovica Ilic
The End of Privacy
B.J. Mendelson
The Tao of Tmux and Terminal Tricks
Tony Narlock
InnerSource: Keys to collaboration and productivity inside your company
Andy Oram
Webpack from apprentice to master
Juno Vepsäläinen
Clean Code
Robert C. Martin
Getting Started with Meteor.js
Isaac Strack
Practical VIM
Drew Neil
Pro Git
Scott Chacon
Developing Backbone Applications
Addy Osmani
Javascript - The Good Parts
Douglas Crockford
Code Simplicity
Max Kanata-Alexander
The Node Beginner Book
Manuel Kiessling
Learn Rails 3 by example
Michael Hartl
Agile web development with Rails 2
Dave Thomas, David Heinemeier Hanson
Jason Fried, David Heinemeier Hanson
Rails for Java Developers
Stuart Halloway, Justin Gehtlan
Getting Real
37 Signals
Head First: Servlets & JSP
Kathy Sierra, Bryan Basham, Bert Bates
Head First: Design Patterns
E. Freeman, E. Robson, B. Bates, K. Sierra
Regular Expressions
Aurélio Marinho Vargas
Java: How to Program

Soft Skills45 books on leadership, culture, productivity, entrepreneurship and management

Team Topologies: Organizing Business and Technology Teams for Fast Flow
Matthew Skelton, Manuel Pais
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
James Clear
Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team
Simon Sinek, David Mead & Peter Docker
The Infinite Game
Simon Sinek
Man's Search for Meaning
Viktor E. Frankl
Thinking, Fast and Slow
Daniel Kahneman
The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
Mark Manson
It Doesn't have to be Crazy at Work
Jason Fried, David Heinemeier Hansson
The First 90 Days: Critical Success Strategies for New Leaders at All Levels
Michael D. Watkins
Dare to Lead: Brave work. Tough conversations. Whole hearts.
Brené Brown
The Coaching Habit: Say Less, Ask More & Change the Way Your Lead Forever
Michael Bungay Stanier
The First 90 Days: Critical Success Strategies for New Leaders at All Levels
Michael D. Watkins
Collective Intelligence: Mankind's Emerging World in Cyberspace
Pierre Lévy
The Checklist Manifesto: How to get things right
Atul Gawande
Start With Why: How great leaders inspire everyone to take action
Simon Sinek
Moral Tribes: Emotion, reason and the gap between us and them
Joshua Greene
Drive: The surprising truth about what motivates us
Daniel H. Pink
The Power of Habit
Charles Duhigg
Difficult Conversations
Douglas Stone, Sheila Heen, Bruce Patton
Leading Snowflakes: The Engineering Manager Handbook
Oren Ellenbogen
Managing Oneself
Peter Drucker
The soul of leadership
Deepak Chopra
Managing Humans
Michael Lopp
The Purpose Economy
Aaron Hurst
7 Spiritual Laws of Success
Deepak Chopra
Leading with Cultural Intelligence
David Livermore, PhD
Times' Triad
Christian Barbosa
The Power of Vulnerability
Brené Brown, PhD
A Leader's Diary
Luciano Pires
Disguised Opportunities
Carlos Domingos
Leader with a Master Mind
Jamil Albuquerque
The Icarus Deception: How High Will You Fly
Seth Godin
Tribes: We need you to guide us
Seth Godin
Jessica Livingston
Do The Work
Steven Pressfield
The Dip
Seth Godin
V is for Vulnerable: Life outside the comfort zone
Seth Godin
Anything You Want
Derek Sivers
What is Your Legacy? Provocative Thoughts About Ethics, Leadership and Management
Mario Sergio Cortella
The Entrepreneur's Guide to Customer Development
Brant Cooper
The Monk and the Executive
James C. Hunter
The Triumph's Law for the 21st century
Napoleon Hill, Jamil Albuquerque
The Art of Dealing With People
Jamil Albuquerque
How to Grow a Business
Eric Crowell
Getting Things Done
David Allen